Nobody needs to be convinced that film has been one of the most influential media of the past hundred years. With the availability of films on video-whether broadcast, fed from cable or satellites or the Internet, or played back from disc or digital file-the audience has multiplied far beyond that. The world's movie theaters sell 8 billion tickets each year. They sit in air-conditioned theaters, in village squares, in art museums, in college classrooms, in their homes before a television screen, in coffee shops before a computer monitor or cell-phone screen. They watch mainstream entertainment, serious "art films," documentaries, cartoons, experimental films, educational shorts. "Around the world, at any instant, millions of people are watching movies.
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